Do You Want to Know How You Show Up as a Brand?

We monitor YouTube (video comments, engagement patterns), Reddit (authentic community discussions and feedback), and your social channels (Instagram, TikTok, Twitter/X mentions and sentiment). These are where brand conversations happen most authentically — direct feedback, competitor comparisons, and emerging trends before they go mainstream.

We track what people are actually saying about your brand across platforms: sentiment (positive/neutral/negative), mention volume and trends, conversation themes (product quality, pricing, alternatives), and audience segment sentiment (who loves you vs. who's skeptical). Real-time alerts notify you when sentiment shifts significantly so you can respond quickly.

We provide: (1) Sentiment Trends — see how perception shifts week-over-week, (2) Mention Volume — track which messages get people talking, (3) Conversation Topics — understand what matters most to your audience, (4) Competitor Comparison — hear how you stack up against alternatives, (5) Emerging Feedback — catch product gaps and opportunities early, (6) Influencer & Creator Mentions — measure who's helping drive awareness. Learn more on AI in CPG: Morning AI CPG Intelligence Guide

For all brand types, we segment audiences by: (1) Your Target Market (conversations from your ideal customer), (2) Competitor Shoppers (people comparing you to alternatives), (3) Brand Advocates (loyal customers generating word-of-mouth), (4) New Audience Discovery (people discovering your brand for the first time), (5) Skeptics & Detractors (honest feedback on gaps), (6) Creators & Influencers (who's talking about you). Each segment gets its own sentiment analysis so you know exactly where to focus.

By understanding what people are saying about your brand, you can: (1) Respond to criticism before it spreads, (2) Double down on what resonates most, (3) Spot emerging audience segments early, (4) Adjust messaging based on real feedback, (5) Identify product opportunities competitors miss, (6) Build deeper community loyalty by showing you listen. CPB, B2B & Corporate brands using listening intelligence typically see 20-35% improvement in brand consideration within 90 days.

We focus on what actually matters for CPB, B2B & Corporate brands: not just volume, but quality of conversations. We show you the micro-trends before they hit mainstream, the audience segments worth investing in, and the messaging that actually resonates. We're built for brands that want to listen, learn, and grow — not vanity metrics. Direct. Honest. Actionable.

Pulse is a real-time social media listening service built for consumer packaged brands. We monitor YouTube, Reddit, and social channels to track what people are saying about your brand, measure sentiment, and surface actionable growth opportunities — so you can respond faster and market smarter.

Most listening tools give you volume and vanity metrics. Pulse is built specifically for CPB, B2B & Corporate brands and focuses on the quality of conversations — micro-trends before they go mainstream, the audience segments worth investing in, and the messaging that actually resonates. We pair the data with strategic recommendations, not just dashboards.

The free audit is a 15-minute assessment of how your brand currently shows up across the platforms we monitor. We capture a snapshot of your brand sentiment, mention volume, and key conversation themes, then walk you through what we found and where the biggest opportunities are.

After the free audit, most brands are set up and receiving their first insights within one to two weeks. We configure your monitoring parameters, validate the data sources, and deliver an initial baseline report before ongoing tracking begins.

Pulse is designed for consumer packaged brands — food and beverage, health and wellness, personal care, household products, and similar categories where real-time consumer feedback directly shapes product decisions, messaging, and growth strategy.

AEO (Answer Engine Optimization) governs how AI systems describe and cite your brand. Pulse tracks how real people talk about your brand across social platforms. They answer different questions — AEO handles AI visibility, Pulse handles consumer perception — and most brands benefit from both. Learn more about AEO on our main site.